Mayumi Amargo
UX Researcher & UX Designer
A talk on developing empathy.
Mayumi's Background:
User Experience Designer with a background in Cognitive Science, leveraging research-driven insights to create intuitive, human-centered digital experiences. Adept at applying behavioral analysis to UX research, usability testing, and iterative design processes that enhance user engagement. Experienced in gathering and analyzing customer feedback across diverse industries, including beauty, fitness, education, music, and food, to inform data-driven design decisions. Passionate about leveraging technology to drive meaningful, user-first innovation and optimize digital interactions
Iwako Website Redesign
Utilized data from user feedback and analytics to optimize the flow, simplifying the checkout process and enhancing visual appeal
NextStop: Mobile App Solution
Developed a comprehensive organizational solution for a fictitious app, focusing on user needs, functionality, and seamless navigation.
